strapline is a short introduction of your business, goals. It is the phrase of 3-4 words whihc attracts audience to business and helps in marketing.
strapline in newspapers:
how important is a strapline?
I’ve noticed many start-ups and businesses do not use a it for their brand, but I cannot stress how important it is for your brand to have a strapline – no matter what sector you fall in, whether you’re B2C or B2B.
It may seem quite traditional and old-fashioned to have it, and it is – It has been used for centuries. This is probably why some businesses choose to disregard it, however just because it’s a traditional method of marketing, DOES NOT mean it doesn’t work. There’s a reason the most recognizable brands have.
In this post, we will take a look at what it is, how to create a when you should change, and ultimately how important it is for your brand to have it, along with a little quiz to show you how recognizable brands are.
strapline in simple words:
A strapline, slogan or tagline as more commonly known in the US is a short sentence or phrase that sums up what your brand is all about, reflecting your company values and providing a differentiating identity and personality.
Usually these are short and catchy, often letting someone who has never heard of the brand know exactly what the brand is about just from a quick glance. They define, direct and communicate the brand that extra step further, adding encouragement with something customers and consumers can relate to.
It goes hand in hand with your logo and more often than not are featured alongside your logo in adverts and creative material, in some cases It will become apart of the logo permanently.
how to create a strapline?
It takes a lot of thought and you must get it right! If you already have a business, but no strapline – we suggest going through a full brand development process, so that your brand, core values, direction and communication is well understood and perfected, before you even think about choosing it, because of how important a this is.
Brainstorming and mind maps. A mind map can assist you to create a great one. Write down your company values, features, product types, unique selling points and everything associated with what you do.
Play with words, clever and catchy straplines stick well. Words can have multiple meanings for example ‘key’ – a physical tool to open a door, a button on your keyboard, something of importance and a key in music.
importance of strapline
To summarise, It helps your brand’s authentic identity and encourages consumers to engage with your brand.
Many brands are easily recognised by , here are 10 straplines. Can you guess what the brand behind the strapline is?
1. Just do it
2. I’m lovin’ it
3. Let’s colour
4. Every little helps
5. Have a break, have a _______
6. Master Chocolatier
7. Vorsprung durch technik
8. Nothing runs like a Deere
when you should change strapline
They should hold their value for many years, but sometimes they may need to be changed. Here’s some reasons when you should look at changing your strapline, don’t change your for the sake of it.
• Your company direction has changed. Perhaps your core values are now different from what they were at the start.
• Your company has entered new markets – Phrases and words don’t always translate well and may not make sense in different countries. You will want to adapt it, making tweaks, or even creating a new one for new markets.
• New audiences. If you’re targeting a new audience the It needs to appeal to your new audience.
• This is similar to others and isn’t unique to your brand.